Email Marketing Statistics

E-mail marketing is a type of direct marking in which a company uses e-mail to communicate with potential customers.

A Note On The Statistics

Accurate, unbiased email statistics on hard to come by. Many of the reports that provide email marketing statistics are created by companies that sell email marketing services. There is an obvious conflict of interest there. The perception of more effective email marketing benefits their business. We have taken care to note the source of all these statistics so make sure you take that into consideration.

Email Marketing Return On Investment (ROI)

The Direct Marketing Association estimates that email marketing is generating an ROI of $43.52 for every dollar spent this year. Marketing service firm Epsilon reports that 67% of email subscribers say they end up purchasing a product offline after receiving an email from the company.

There is evidence that return on investment of email marketing is declining. The Direct Marketing Association estimates that e-mails ROI will fall to $37.99

Privacy Concerns

Statistics show that individuals are often interested in signing up for e-mail newsletters but don’t because of privacy concerns. A 2008 survey by MarketingSherpa revealed that over 6 in 10 consumers would be more likely to subscribe to an e-mail list if they knew their information would not be shared in addition to receiving special deals.

Despite this, according to the Direct Marketing Association Email Experience Council, 45% of email newsletters offer a link to their privacy policy on the registration page.

Landing Pages

A key component of e-mail marketing is the landing page, or the page the e-mail recipient is sent to if she clicks on a link. According to the MarketingSherpa Landing Page Handbook, 44% of clicks for B2B companies go to the company’s home page instead of a special landing page.

And of the companies that do have landing pages only 5 in 10 review them to improve conversion.

Size Of The Email Marketing Market

The DMA estimated $600 million was spent on e-mail in 2008 and that will increase to $700 million in 2009.